5 essential steps for a successful website creation4 min read
Convinced of the importance of digital for your business, you plan to embark on the creation of a website . With an online presence, you hope to be visible to everyone and attract tons of customers. I understand you, it’s completely normal.
But do you know that more than half of the sites will never achieve their goals?
To avoid at all costs to reach this extreme, we accompany our customers from A to Z in the realization of their site. Thus, for each project to be a real success, we follow a well-established methodology that we immediately suggest you discover.
1 – The customer brief
An essential step in a website design project, the discovery brief has multiple interests both for you and for our agency.
Indeed, it allows us to understand your business, know the reason for your digitization, discover your expectations, be informed of your possible constraints, define the type of support… but also to explain to you the stages of our collaboration.
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2 – Preparation
Are you addressing professionals or individuals, women and/or men, Internet users with a specific age group, a specific geographical area, etc.?
Determining your buyer personas is an essential step to allow us to design the tree structure, imagine the design, list the types of relevant content to produce, plan communication actions… according to each profile.
Then place the analysis of your main competitors to identify their strengths and weaknesses. The goal is to build on their strengths and avoid repeating their mistakes.
During this audit, we look at the positioning of your competitors, their traffic, their keywords, their digital strategy and the graphic design of their site…
Developing a semantic audit
Thanks to our reflection work and our internal tools, we will list key words and expressions that your targets may have to formulate on Google to find you. Learn more tips for finding the right keywords for your site .
This audit of your lexical field will allow us to create a perfect tree structure, to list relevant content that you can write to reach your targets and to put in place a real SEO strategy in the event that you have a visibility objective.
Definition of objectives, actions and performance indicators
In order to take the right direction, it is essential to set marketing objectives.
By creating a website, you can hope to cross the bar of 1000 visitors per month or double the number of customers within 6 months?
Without a precise and quantified objective, it is difficult to define your digital strategy and the actions to be taken. And remember, a site alone will not be enough to bring you qualified visitors.
After having determined the actions to be implemented to achieve your objectives, we define the performance indicators in order to be able to ensure the effectiveness of the campaigns carried out throughout the support mission.
The creation of wireframes
Thanks to the previous analyses, we design the tree structure of your website, define the user paths, list the functionalities and develop the templates for your pages or wireframes.
This wireframe or functional model is a diagram used when designing an interface to define the areas and components it should contain. The process of using wireframes is part of a search for ergonomics .
All this information is communicated to you in the design file. Of course, we are available by email, phone or videoconference if you have any questions or changes to make.
3 – The creation of the website
The conception of the design
After validation of the structure of the site, we move on to the graphic design stage.
Our design experts create it according to your values while offering a pleasant browsing experience to your visitors and adding a strong graphic style to distinguish themselves from your competitors.
Do you already have content for your website?
Yes ! So in this case, we can support their optimization or advise you in this mission.
No ! We can write your sales pages and even plan the creation of blog articles or guides.
It is important to take into account the referencing dimension of a website before its creation. Therefore, in addition to content, images and SEO tags will be optimized.
Integration, development, testing and release
Following the validation of the design, our web professionals carry out the integration of the models then move on to the development phase of your site.
4 – Monitoring and support
After designing your website, our mission does not stop there. For all customers who wish, we are continuing our collaboration. By implementing various actions, our agency supports you in achieving your objectives: improving your visibility on Google, generating qualified traffic on your site, boosting your sales and/or building customer loyalty.